Jeanyee Wong hand-lettered the seventeen logo. It’s not clear how many people were involved in the logos’s development. On the contents page, the staff included Helen Valentine, editor-in-chief; George E. Neil, art editor (the third issue said technical editor); M.F. Agha, art consultant; and Maria Ojrzynska, art assistant. Some of these people may have been involved with the logo’s design.
The first issue had the cover date September 1944.
The Official Gazette of the United States Patent Office, October 17, 1944, said a trademark submission was filed on August 22, 1944.